Case Studies
We measure success in business outcomes, not impressions, not clicks, not “engagement.” Here is what that looks like from a Park City, Utah performance marketing team.
Enterprise Fintech Client
A financial services company specializing in business lending needed a Google Ads program built from the ground up. No existing campaigns, no historical data, no conversion tracking. A blank slate requiring full-stack paid media architecture.
The client had never run paid search. There was no campaign structure, no keyword research, no conversion tracking, and no historical performance data to build from. The team needed a partner who could architect the entire system (strategy, structure, measurement and ongoing optimization) from day one.
The approved budget was significant: six figures for 2026. That level of spend demands precision from the start. Every dollar spent without proper tracking or structure is a dollar wasted, and the gap between "running ads" and "running a system" compounds quickly at scale.
We started with strategy, not tactics. Before a single ad went live, we built the foundation:
Performance improved every month. Not because we got lucky, but because the structural approach compounds, and each month's data informed the next month's optimization.
| Metric | Month 1 | Month 2 | Month 3 | Trend |
|---|---|---|---|---|
| Conversions | 14 | +289% | +671% vs Month 1 | 7.7x over the quarter |
| Spend | $902 | Scaled 4.9x | $6,183 | Scaled on proven conversion data |
| CAC | $64 | +26% (scale-up expected) | -29% vs Month 2 | $57 by Month 3 |
| CTR | 10.6% | 16.1% | 8.3% | Peaked in Month 2, held above 8% |
| CPC | $2.06 | +80% (expanded targeting) | -23% M/M | Bought back down as signal accrued |
| Conv Rate | 3.2% | 4.6% | 5.0% | Up 56% from launch |
| Reach | 4,137 | +79% | +533% vs Month 1 | Reach grew 6.3x without CAC rising |
Month 1
Campaign launched from scratch. Focused on building conversion data, validating keyword hypotheses, and establishing baseline metrics. Strong proof of concept with minimal test spend: solid CAC and positive unit economics from day one.
Month 2
Budget scaled 4.9x as Month 1 data proved the model. Conversions jumped 289%, from 14 to 55. CAC rose 26% to $81 as we expanded targeting, which is expected during scale-up. CTR hit 16.1% as ad copy resonated at higher volumes.
Month 3
This is where structural marketing shows its value. Using two months of accumulated signal, we optimized aggressively: CAC fell 29% to $57, CPC fell 23%, and conversion rate rose to 5.0%. The month closed with 108 conversions, against 14 in Month 1.
This was not a matter of finding the right keywords or writing clever ad copy. The results came from the structural approach:
The campaign runs on a significant approved annual budget. The Q1 figures above are the delivered result: 14 conversions in January against 108 in March, with CAC falling from $64 to $57 as spend scaled. The structure built in that quarter is what the account still runs on.
Entertainment Company (Confidential)
An entertainment company with significant marketing spend needed a rapid stabilization across email, SEO, paid media, and PR. In 30 days, we delivered measurable cash contribution improvements through a coordinated multi-channel approach.
The engagement revealed inefficient vendor relationships (PR firm audit yielded five-figure savings), email deliverability issues reducing revenue (improved 14%), and paid media ROAS below 1x (brought to 2x within 30 days). The 30/90/180-day framework we applied has since become our standard engagement model.
We work with companies who understand that marketing is not a cost center. It is a growth engine. If that sounds like you, let us talk.
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